• Direct Connection: Emails cut through the noise of social media, offering a personal space to connect.

• High ROI: For every $1 spent, email marketing averages $36 in return.

• Loyalty Building: Emails help deepen trust and loyalty with your audience over time.

5 Steps to Writing Emails That Influence and Sell

1. Start with an Irresistible Subject Line

Your subject line determines whether your email gets opened.
Tips for Crafting Effective Subject Lines:

• Use curiosity (“The Secret to Growing Faster as an Influencer”).

• Create urgency (“Last Chance to Grab This Exclusive Deal”).

• Personalize (“[Subscriber’s Name], Here’s Something Special for You”).

A great subject line should be clear, compelling, and aligned with the content of your email.

2. Write a Captivating Opening

Grab attention right away with a hook that makes readers want to keep going.
Examples of Great Openings:

• “I’ve been keeping a secret, and today I’m finally sharing it with you…”

• “Ever felt stuck trying to grow your audience? Here’s what worked for me.”

• “Imagine turning your passion into a six-figure career—here’s how you can start.”

Your first sentence should set the tone and spark interest.

3. Keep Your Message Focused and Relatable

Influential emails are clear, concise, and easy to follow. Avoid overwhelming readers with too much information.
Structure Your Email:

• One Key Message: Focus on a single topic or call-to-action.

• Relatable Tone: Write as if you’re talking to a friend.

• Actionable Insights: Share tips, stories, or ideas your readers can apply right away.

For example, if you’re promoting a product, share a personal story about how it helped you and why you’re excited to recommend it.

4. Include a Strong Call-to-Action (CTA)

Your CTA guides readers to take the next step. Whether it’s clicking a link, signing up for an event, or purchasing a product, make it clear and compelling.
Tips for Effective CTAs:

• Be specific (“Get 20% off your first order here”).

• Use action words (“Discover More”, “Claim Your Spot”).

• Create urgency (“Offer Ends Tonight!”).

Place your CTA strategically—ideally, after you’ve built enough interest in your email.

5. Personalize Your Emails

People respond better to emails that feel tailored to them. Use data to make your emails more personal and relevant.
Ways to Personalize:

• Use the recipient’s name in the greeting or subject line.

• Segment your email list based on interests, location, or behaviors.

• Reference previous interactions (“Since you downloaded my guide last week, I wanted to share this follow-up tip.”).

Personalization increases engagement and makes your audience feel valued.

Examples of Emails That Influence and Sell

1. Product Recommendation Email

Subject Line: “The Skincare Hack I Swear By”
Body:
Hi [Subscriber's Name],
I’ve been using [Product Name] for the past few weeks, and it’s been a total game-changer for my routine. Here’s why I love it:

• [Benefit 1]

• [Benefit 2]

Because I want you to try it too, here’s an exclusive [discount code/link] just for my subscribers!

[CTA: Try It Now]

Stay radiant,
[Your Name]

2. Exclusive Offer Email

Subject Line: “Special Perk for My Inner Circle”
Body:
Hi [Subscriber's Name],
I love spoiling my email subscribers, so here’s a treat just for you: [Offer or Discount].

This is my way of saying thank you for being part of this amazing community. Hurry, though—this offer is only available until [deadline].

[CTA: Claim Your Offer]

With love,
[Your Name]

Final Thoughts

Email marketing is one of the most effective tools to grow your influence and generate sales. By mastering the art of writing emails that influence and sell, you’ll create deeper connections, increase your credibility, and turn your subscribers into loyal supporters.

Ready to Elevate Your Email Game?
Risala makes it easy to create stunning emails, track results, and connect with your audience like never before. Get started today and see the difference professional email marketing can make!